Person filming a plate of food on a smartphone for a TikTok video, highlighting the rise of food trends on social media.

TikTok isn’t just shaping music or fashion anymore. It’s fundamentally shifting how consumers discover, crave, and buy food. For brands in the food and drink space, ignoring TikTok means missing out on a platform that’s influencing everything from supermarket shelves to restaurant menus. The app has become a go-to for meal ideas, food hacks, ingredient…

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How to find & hire the best food influencers for your brand

In today’s digital-first world, social proof sells, and when it comes to food and drink marketing, influencers are one of the most powerful ways to get your products in front of highly engaged, purchase-ready audiences. From recipe creators to snack reviewers, food influencers help bring your brand to life in a way that feels personal,…

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