Posts Tagged ‘Stories’
Back to basics: What is storytelling in marketing and why is it important
Stories are powerful things. A good story is incredibly memorable, builds an emotional connection, and will often be retold and shared over and over. A great story lasts the test of time. Effective, engaging and impactful storytelling is all principles that good marketing should be built on. It’s imperative that CMOs, marketers and brand strategists…
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