Website SEO Case Study: KW Marketing

We are a digital marketing agency that specialises in digital marketing consultancy, social media, email marketing, website design, SEO and everything in between. We are here to drive tangible results that turn our client’s business goals into reality. As a digital marketing agency, we are experts in getting our clients results.

The challenge

In 2022, KW Marketing grew exponentially, expanding the team 3 times. This meant that we went from a team of 1 to a team of 4! KW Marketing needed to update its web presence and make the move from ranking for freelance keywords to digital marketing agency keywords.

Time was of the essence – heading into 2023 and we wanted to up the ante massively on our SEO practices. After huge growth this past year, we were ready to take on new business and increase our client accounts. To generate these new leads we wanted to increase our visibility on search engine rankings to drive more traffic to our website and increase interest in our digital marketing services.

In terms of driving traffic to our website, we knew that organic traffic is HUGE in terms of standing out above the competition. We had 3 key goals: to increase organic search visibility, to appear in the top 10 when searched for by our target audiences and (best of all!) be in number 1 position for our target keywords. As well as this, we were looking for an increase in calls and enquiries.

No small feat – yet one that was undertaken with relish by the team!

The solution

As experts in digital marketing, we knew that we had to complete a full SEO audit to discover any opportunities to further optimise our website and to improve our organic performance. This audit provided us with the data we needed to optimise our website and strengthen its relevancy signals for search engines. From here, we created a strategy to implement these SEO recommendations and began work straight away so we could reap the rewards, as soon as possible.

Most importantly, we needed to target relevant keywords within page titles and headings, as well as filling content gaps across our site. We started rewriting the website copy to include the content which was previously missing and ultimately was stopping our pages from ranking. This was a key aspect in our SEO success.

Additionally, we also needed to target new relevant keywords, as since last year KW Marketing is now a trusted digital marketing agency with an ever-growing team. We worked hard on creating new blog posts for our website based on these relevant keywords and their visibility and volume scores. These new blogs also gave us the opportunity to improve our internal linking, which enables the passing of authority between pages. Without internal linking, search engines struggle to find those pages and index them.

The impact

After just under two months of hard work, KW Marketing saw an exponential increase in organic keyword traffic and organic visibility. Our change in focus has truly rocketed the KW Marketing website, generating huge results:

33% increase in Website Traffic
40% increase in Ranked Keywords
1.2% increase in Organic Visibility
6% increase in Referring Domains
1 new Top 3 Ranking Keyword
2 new Top 10 Ranking Keywords

This is a big reminder to practice what you preach. If you’re looking for SEO results like this, then book a call today to chat about how SEO best practices can really elevate your website and search engine rankings.

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.