Posts by Kate Williams
The art of email: How to build an email marketing funnel for conversions
Imagine a candy shop. Imagine the rows upon rows of sweets, chocolates and lollies. Tasty right? Now think of the digital marketing world as this said candy shop. At your fingertips, there are literally hundreds of marketing channels and platforms available. Now, some are better than others – the sweet and the sour, the chocolatey…
Read MoreWhat is sustainable marketing and why should you use it?
Sustainable marketing has become essential for success in this day and age. It can improve customer retention, boost brand reputation, reduce resource usage, and save costs. A no-brainer when it comes to marketing. But what exactly is sustainable marketing and why does it matter to businesses of all sizes? We’ve got all the tips and…
Read MoreBack to basics: What is storytelling in marketing and why is it important
Stories are powerful things. A good story is incredibly memorable, builds an emotional connection, and will often be retold and shared over and over. A great story lasts the test of time. Effective, engaging and impactful storytelling is all principles that good marketing should be built on. It’s imperative that CMOs, marketers and brand strategists…
Read MoreHow to sell your food and drink products online
We hear ya. It’s a tough old world out here in the food and drink market at the moment and 2024 has so far been, well, a bit of a slog. In times like these priorities slip, projects get relegated and things that should be of high importance fall down the ladder. We hear time…
Read MoreWhy is marketing important for business?
Marketing matters, now more than ever! Everywhere we turn it can feel like we are constantly being bombarded with marketing messages and that’s why it is so important to cut through the noise, go against the grain and make your mark in this industry. Good quality marketing is so crucial to the success of a…
Read MoreA guide to the top marketing channels in 2024
As a business operating in the 21st century, you can not deny the importance that digital marketing strategy holds in establishing a strong presence in a marketplace. 2024 is the year of even more digital advertising and marketing growth due to the sheer number of people who have turned to online platforms to discover and…
Read MoreKW Marketing’s first LIVE event sparks a fire for success
Since the beginning, there have been certain milestones to building the KW Marketing brand that we knew were Big Deals (that’s capital B and capital D!). Becoming a limited company, hiring our first employee, having our first office space… they have all been important rungs on the KW Marketing ladder; waypoints in our story to…
Read MoreCelebrating birthday bliss in our seventh year in business
Time flies when you’re having fun, right? Years can go by in a blink of an eye. It’s been a wild ride. And yet, it’s still just the beginning at KW Marketing. When our founder, Kate Williams, first created KW Marketing in 2017, her dream was to merge her passion for creativity, analytics and digital…
Read MoreKW Marketing lends our expertise to the launch of Meghan Markle’s new brand
2024 has been busy. So busy, sometimes it’s been difficult to stop and look around to see how far KW Marketing has come. But May is that time of year when the sun is starting to peek its head through the clouds of winter and we wanted to take stock and bask in the warmth…
Read MoreThe five stages of the digital marketing life-cycle explained
Once upon a time, there was a food marketing agency that wanted to help food and drink businesses achieve their digital marketing dreams. Oh wait, that’s us! In our eyes, the five stages of digital marketing are pretty much based around a fairytale – there’s the setup, the character building, the conflict, the action, and…
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