20 blog content ideas for food & drink brands

Why is writer’s block scared of content planning? Because when you dedicate time to coming up with several blog content ideas to use throughout the year, you don’t have to panic and wallow in blank pages whenever you want to share a new blog post! Ok, so maybe that punchline doesn’t quite roll off the tongue, but the sentiment should bring a smile to your face. To have a robust content plan in your digital marketing strategy as a food and drink brand is so core to succeeding in the digital marketing space. If you know exactly what you’re writing, then your content is safe to delight and inspire readers.

If you really want to keep writer’s block at bay and replace those moments with results, use data to come up with food and drink blog post content ideas that will grow your audience and increase the chances that your readers will convert into customers or loyal subscribers.

How to find blog post inspiration in your food and drink audience data

Wondering how to come up with food and drink blog post content ideas that satisfy your reader’s curiosity? Our best advice is to go straight to the source. Your audience data is teeming with blog topic inspiration – you just have to know where to look.

Social Media Audience Data

Dig into your social media analytics to get an idea of how users are engaging with your posts. The ones that have the most clicks and shares, for example, are a good indicator of what grabs your audience’s attention. High engagement can reveal what flavours excite your audience.

If posts featuring recipe cards are particularly popular, consider crafting an interview-style blog with quotes from chefs, food artisans, or enthusiastic customers sharing their favourite dishes.

Another place to look for a blog post idea is in your hashtags. If there are certain hashtags that show up repeatedly in your top social media posts, they can be a hint at the topics that would resonate with your blog readers and website visitors.

Blog and Website Analytics

Jump into Google Analytics to see how your previous blogs have sizzled with your audience. It could be worth writing new blogs that are similar to the ones with the most views, time spent on page, and conversions. If a recipe roundup or cocktail guide has performed well, think about creating similar posts or diving deeper into specific ingredients or techniques.

In addition to previous posts, take a look at the user journey on your website as a whole for a new blog idea. Some of your top-performing pages may be an indicator of topics you can dive into more in a blogging format.

Say your resources page gets a lot of love — that means your digital audience is turning to you for expert insight and would likely gravitate to blog posts that break down complicated topics, offer top tips or share your insider knowledge. Or for instance, your resource page on cooking techniques is frequently visited – your audience is clearly craving your expert insights. Consider blog posts that dissect complex recipes, share top cooking tips or unveil insider secrets about food prep.

Keyword Insights

Strategic, data-driven blogging requires the right keywords. When users find your blog organically, they’re much more likely to convert. This is because your content matches their intent by answering the question they asked their search browser.

By dedicating some time to keyword research, you can find the right words that will increase your chances of ending up in the search results of your target audience. Even better, those keywords and phrases generally spark blog post ideas for your content calendar. For food and drink businesses, time spent on keyword research related to food and drink topics that match what your audience is searching for. For instance, a blog titled ‘10 must-try seasonal ingredients’ might capture the attention of home cooks looking for inspiration.

Customer Surveys

Another way to find out more about what’s going through the minds of your audience is to ask the customers you already converted. Similar to how you might interview a passionate customer or dedicated partner for a case study, you can ask them questions that provide insight into their user journey and continued interests.

Some of your questions might include:

• What dishes or ingredients are you curious about
• What were you struggling with before you found our product or service?
• How did you first discover our brand?
• What type of food content do you enjoy consuming online?

As you learn more about their experience, you’re likely to find nuggets of insight that could inspire blog posts that proactively reach other users like them.

Repurpose Content That Works

As you continue collecting audience data, you may find that you already have content that’s already struck a chord. Now, you just need more of it to keep your readers engaged. This is where you can work smarter — not harder — by repurposing the content you already have.

Take, for example, those high-performing social media posts we talked about earlier. When they spark a blog post idea, you can return the favour by creating more social posts that promote the new blog content. If you have a listicle blog that performs well, consider creating social tiles that quickly summarise the list and engage users to click through to the blog for more details. Transform a social post about a popular recipe into a full blog post – the world is your oyster!

If you’re creating a new landing page specific to a new product, campaign or upcoming event, consider using that content as the rough outline for a blog that goes into deeper detail and gives you another place to point users who are interested.

When the words are flowing and your blog content is getting a bit long, break it up into different parts so that users are eager to return back to your blog for more when the next one is published. Alternatively, consider creating a recurring series so you can continually repurpose your best ideas.

And one last reminder: Your blog posts can live longer lives if you give them the chance! You can reshare the links on social media, promote them in your newsletter or other relevant email marketing blasts, publish them as guest posts on other sites or even send the links in individual outreach when relevant. If they start to feel like they need some dusting, simply republish them with updated content or refreshed keywords.

20 Blog Post Ideas You Can Use For Your Food and Drink Brand

Now that you know where to look for food and drink topic ideas based on your audience data, you can start thinking about the types of blog posts that will bring the concepts to life. And yet with so many genres and varieties of blog posts to choose from, we understand that you may still feel a tad overwhelmed by figuring out exactly what to write.

No need to worry: We have some blog post ideas to help keep away the creative block and move you toward planning, creating and promoting like the pro you are.

1. Ultimate Guide

Let’s start with a content marketing favourite: the ultimate guide to something you and your company know a lot about. These deep dives are ideal for sharing everything from basic to advanced knowledge on the blog topic, which opens up lots of opportunities to organically use the keywords and phrases your target audience searches.

Make your guide stand out from the rest by including some of your favourite tricks of the trade, top tips, or insights unique to your company. The more nuggets of priceless information you provide, the more likely you are to grow your audience by attracting more people to your blog.

The topic for your ultimate guide will depend on your industry and niche, of course, but here are some examples to get your gears turning:

• Everything You Need To Know Seasonal Eating
• The Ultimate Guide to Italian Cooking: From Pasta to Pizza
• Your Christmas Dinner 101

2. Quick Reference Guide

For the TL;DR crowd, consider the short-form approach to a guide. The blogs are still evergreen and educational, but they don’t claim to cover everything you need to know in one post. Instead, you can provide a quick overview or focus on something specific that’s easy for readers to consume quickly.

Since your quick reference guides are generally shorter blogs, they’re also easy to repurpose into one-pagers, infographics, social tiles and other marketing collateral.

A few blog ideas that could turn into quick reference guides include:

• Your Quick Guide to Baking Bread at Home
• 5 quick tips to hosting a dinner party
• The Wine Pairing Guide

3. The Connecting Thread

When you want to throw a fun and creative blog into your content marketing mix, you can turn to movies, books and current trends for ideas. All you have to do is tie it into your industry or blog niche and you’ll have a final piece that engages your audience in a different kind of read.

There’s plenty of inspiration to find here, such as a movie scene or character that reminds you of your company’s mission, a book that inspired your new line of products or a trend that’s relevant to your expertise. Whatever it is, the connection is likely to intrigue readers and delight them with the more human side of your brand.

Plus, with a recognisable name or trending topic in the title, you’re likely to turn new heads by tapping into an audience that’s interested in the pop culture reference.

The big thing to remember with this kind of blog topic is that you shouldn’t force it. If the connection isn’t clearly there, you’ll risk writing a cringy piece that feels like clickbait to potential viewers.

Here are some examples to show you what we mean:

• Here’s why you need to be on the air-fryer trend
• TikTok Trends we’re following
• Cooking Movie Challenge – share your creations!

4. Spill Your Secrets

Let your blog readers in on something only you can share, such as insider information about your product or service, top hacks in your niche or lessons learned throughout your organisation’s history.

As long as the blog content delivers the value that the title promises, these kinds of blog posts will intrigue your audience and readers will appreciate that you shared the information with them.

Some blog post ideas that spill the tea are:

• 10 Little-Known Baking Tips
• The Most Creative Ways We’ve Seen People Use Our Product
• The No. 1 Dinner Hack Our Chefs Recommend

5. Tell Your Company’s Story

Can you tell your company’s story through a blog post? Yes! It’s always a good idea to weave in overarching brand messaging to your blog posts, but you can also use your brand’s story as inspiration for a content idea.

This would be an especially good post idea if you get a lot of views on your website landing pages that tell viewers more about your brand or if you receive frequent questions from users about your company history. Additionally, they’re great introductory posts for new readers.

Here are a few examples:

• Meet the Maker/Producer
• The Story Behind Our Product
• From Local to National: The Story Behind Our Growth and Evolution

6. Why That Name or Logo?

Your company name and logo already communicate a lot about your brand — but are there more details that tell an interesting story? If so, you could write a blog post that gives readers an inside look at the reasons behind these brand identifiers.

This blog post title could look something like this:

• Here’s The Story Behind Our Name and Logo
• Reflecting on 50 Years of Our Iconic Logo
• What Does “Our Brand” Really Mean?

7. Mission and Values

Today’s consumers are conscious buyers, which means they often want to know more about a company before deciding to make a purchase. As this exploration becomes a more common step in user journeys, your blog is an ideal place to provide the information that encourages them to convert.

Let readers in on your mission and values to show them the purpose and meaning behind your brand.

Here are a few post ideas:

• 5 Examples of Our Core Values in Action
• What Does Our Mission Mean to Our Employees?
• Announce our X certification

8. Show Your Stance

In this conscious buying era, 70% of consumers believe it’s important for brands to take a public stand on social and political issues. People want to know that they’re putting their money where their values are, which means that alignment can be a huge selling factor.

While taking a stance does open the door to potential controversy and fears of empty promises, there are ways to stay on-brand while also attracting organic traffic through blogs about relevant issues. Patagonia, for example, is known for taking a stance when it comes to environmental issues, which falls in line with its mission and products.

Depending on what you choose to defend or deny, you can write about it in a blog post like:

• 3 Steps We’re Taking Toward a More Sustainable Future
• Why we’re supporting this initiative
• How we give back to the community – and how you can too

9. Listicle

The listicle is another content marketing staple, and this type of blog post continues to attract readers. They can be short and sweet or comprehensive lists that expand on the points in more detail. Checklists and frequently asked questions are also popular listicles that provide readers with that beloved instant gratification.

You can easily turn a list post into designed assets like social tiles and infographics to add visual appeal to the blog as well.

You’ve likely read a few listicles in your time, but here are some examples for good measure:

• 5 Social Media Marketing Tools To Boost Your Engagement
• 7 Family Recipe Secrets That You Need
• 101 Creative One-Pan Wonders

10. Curated List

This type of blog is still a listicle at heart, but it’s made up of content you found elsewhere. As long as it’s relevant to your niche and your readers’ interests, you can create a roundup of pretty much anything, such as podcasts, news articles, products, subscriptions, methods or tools.

If this kind of blog performs well with your readers, consider turning it into a series that your audience can expect on a monthly or quarterly basis.

Examples of blogs with curated lists include:

• 5 Content Marketing Trends We’re Following This Month
• 7 Podcasts For Food and drink lovers
• 3 Superfood Secrets

11. How To…

Blogs are the ideal place to teach your audience how to do something, especially considering you’re an expert in what you do. “How to” also happens to be two words that many search queries start with, so make sure you do your keyword research to find out what your target audience wants to know.

These blogs are also easy to include in social posts and email blasts because they entice readers to click to find out the answer. Plus, as you continually provide expert insight through how-to blogs, your audience is likely to grow as people begin to see your brand as a trusted voice in your space.

Here are some how-to post ideas:

• How To Make Apple Pie Like a Professional Baker
• How To Start a Business on a Budget
• How To Become a Social Media Marketing Expert in One Week

12. Top Recommendations

Why settle for anything other than the best? Share your top tips, tricks and recommendations to save readers from hours of sifting through all the choices to find a winner.

Common examples of this type of blog post include:

• Top 5 Meal Prep Secrets
• The Best Project Management Tools
• Healthy Eating Essentials According to a Nutritionist

13. Day in the Life

Try your hand at a lifestyle blog by giving your audience a window into what it’s like to work for your company or use your product or service.

Depending on your niche and audience, this could become a series as well. For example, a recruitment company might create a series of posts about the various roles and career paths that they can offer people looking for new positions.

Some “day in the life” blog post ideas are:

• A Day in the Life of Our Founder and CEO
• Meet Our Team
• Follow Us On a Content Creation Day

14. In Conversation With…

Blog interviews are a great way to pick the brains of industry influencers, thought leaders, staff members, customers, and other people who are influential in your space.

Not only is the interviewee likely to provide some aha moments for you, but they also come with built-in audiences who are already following their work. When you post a blog with quotes from them, their cross-promotion can help you get new eyes on your website.

On top of that, you can record the interviews so you can embed audio and video in the blog post as well. Just don’t forget to ask for consent before hitting the record button!

These blog post ideas, for example, would utilise an interview to engage readers:

• Poppy Cooks Answers Your Top Questions About Potatoes
• The Future of Restaurants According To Top Chefs
• Jane’s Patisserie Spills Her Secrets On Baked Goods

15. The Solution To Their Problem

Your readers have a problem, you have the solution — now all you have to do is tell them about it in your next blog post. Blogs are more discreet than ads, so just be sure to keep the content authentic, relevant, and useful.

These might be some problem-solution blog post ideas:

• How To Avoid Food Waste
• Quick and Easy Meals for Busy Weeknights
• How to Choose the Right Wine for Any Occasion

16. Give Your Two Cents

Your opinion matters! Share your thoughts, observations, and predictions on the trends that are shaping your industry. This is an easy way to make sure your brand is part of the conversations that your audience is following and sets the stage for you to become a respected thought leader in your space.

For example, here are some thought leadership blog post ideas:

• Food Tech Innovations
• The Future of Craft Beverages
• The Dairy Debate: Here’s Our Take on the Best Milk Alternatives

17. Myth vs. Fact

A myth vs. fact blog post is a playful way to flaunt your expertise on a topic, lay to rest misconceptions about your industry, product or service, and highlight the facts that your brand is qualified to endorse.

Blogs with more of a lighthearted tone like this generally perform well on social media and they create lots of opportunities for your designers to create accompanying illustrations.

Cases in point:

• Debunking Common Baking Myths
• Common Misconceptions About Drinking Wine
• Breaking Down the Most Common Misunderstandings About Plant-Based Diet

18. The Multimedia Blog

Take your blog post to the next level by pairing your written content with an embedded video or audio clip. This makes it easy to repurpose soundbites into social media posts or other short-form content and gives readers more ways to engage with your content.

Accessibility tip: Be sure to include captions or transcripts to make sure you don’t leave anyone out who wants to find out what your multimedia elements have to say.

19. Playlist

Tunes are another fun element to add to your blog content calendar. Curate a playlist based on a specific theme, share your favourite office jams or show off your musical prowess with a playlist.

Give readers an explanation for why the playlist exists and why each song made the cut. And, of course, give readers a link to a playlist so they can listen as they read.

The title of this type of blog post might look something like this:

• The Perfect Work-From-Home Playlist for Writers
• 10 Songs to Add to Your Dinner Party Playlist

20. A Gift For Your Audience

When you can offer readers a tangible takeaway for free, write a blog about it! It could be a template that you offer as a free download and the surrounding blog explains the purpose and use cases of said template, or maybe you’re offering editable graphics, checklists, or a demo video of your service in action.

Sticking to Your Blogging Strategy

While all of these data-driven blog post ideas are worthy of some love, they may not all be the right fit for your content calendar. This is where your blogging strategy will help guide your decisions.

Be intentional about what you share with your blog readers, ensuring your blog is focused and relevant. Your audience not only wants to gain something valuable from spending time with your content, but they also want to read the stories that your voice is the right one to tell.

Once you have your list of winning blog ideas, don’t rush to get them all written and published at once. Space them out to create a regular cadence in your content calendar so you can execute throughout the year without having to go back to the planning stage every time you want to publish a new blog.

Lastly, always remember that your blog, social, and email strategies should speak to each other! Promote your blog links via social media and email marketing for some engaging content that gives your followers and subscribers a reason to explore more about your brand.

Your Food and Drink Blog Is Waiting

It’s time for your blog to reach its fullest potential! As you start publishing data-driven content more regularly, your audience will grow and your readers will be more likely to convert. KW Marketing is here to help you every step of the way on your blog content journey. Get in touch today with our expert team for strategic direction on your digital marketing or visit our website to learn more about us and how we can help you to GET RESULTS.