Digital Marketing
Is your marketing actually driving sales?
Marketing has never been noisier. Everywhere you look, food & drink brands are pushing out content, glossy Instagram posts, slick TikToks, and perfectly designed newsletters. On the surface, it all looks impressive. But here’s the uncomfortable truth – much of this activity has little to no impact on sales. The distinction between noise and results…
Read MoreEmails that sell while you sleep: Inside our Bread & Jam roundtable
5am start. A packed-out room. 45 minutes of real, raw, no-fluff email marketing. Our roundtable at the Bread & Jam Festival, ‘Emails That Sell While You Sleep’, was everything we hoped for and then some! With over 1100 attendees, 260+ brand-to-retailer pitches, and 100+ speakers, the festival was packed with ambitious food & drink founders…
Read MoreThe UK’s top food influencers (and why we think they’re worth watching)
In the world of food & drink, one thing is clear… food influencers in the UK matter. If you want to grow your food or drink brand online, the right influencer can help you get in front of thousands (sometimes millions) of potential customers, drive real traffic to your website, and most importantly, actually shift…
Read MoreHow to grow D2C sales without hiring a big team
Let’s be real, growing your D2C sales can feel overwhelming especially when you’re running lean, wearing every hat, and wondering how on earth you’re supposed to do more without adding to your headcount. But here’s the thing, you don’t need a huge team to scale online sales. You just need clarity, consistency, and a smarter…
Read MoreWhy most food & drink brands struggle to grow online (and how to fix it)
You’ve poured everything into your product. You’ve built a brand people love in real life. But online? You’re still not seeing the sales you want. You’re trying all the things, Instagram posts, email campaigns, influencer gifting, but it feels like you’re spinning your wheels. The traffic isn’t converting. The customer journey is clunky. The results…
Read MoreFast food, health and advertising in the UK
Let’s be honest: when it comes to fast food advertising, we’ve all been tempted. Whether it’s a perfectly golden nugget, a towering cheeseburger, or a cheeky “limited time only” meal deal, the marketing is powerful. But how does this advertising affect our health, and what’s being done about it in the UK? As we move…
Read MoreFUEL LIVE 2025: What really happened at this year’s leading food & drink marketing event
If there’s one thing that’s become crystal clear in building KW Marketing, it’s that real growth doesn’t happen in isolation. The strongest strategies, the best ideas, the boldest brands, they all come to life when we share. When we gather. When we’re brave enough to say: this is what’s working for us. And that’s exactly…
Read MoreUnderstand how we are influenced by food marketing, from the food marketers!
Let’s face it, we think we’re making food choices based on what we fancy. But more often than not? We’re being nudged, tempted, and straight-up marketed to… often without even realising it! From your supermarket scroll to your TikTok feed, clever food marketing is everywhere. And if you’re a food or drink brand, understanding what…
Read MoreHow to find & hire the best food influencers for your brand
In today’s digital-first world, social proof sells, and when it comes to food and drink marketing, influencers are one of the most powerful ways to get your products in front of highly engaged, purchase-ready audiences. From recipe creators to snack reviewers, food influencers help bring your brand to life in a way that feels personal,…
Read MoreThe ultimate guide to branding and strategy for your food business in 2025
Imagine walking into a bustling food market. The air is filled with the scent of freshly baked bread, artisan cheeses, and sizzling street food. Among the dozens of vendors, one brand catches your eye. The packaging, the story, the message – it speaks directly to you. That’s the power of branding. Branding for food businesses…
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