Digital Marketing
Fast food, health and advertising in the UK
Let’s be honest: when it comes to fast food advertising, we’ve all been tempted. Whether it’s a perfectly golden nugget, a towering cheeseburger, or a cheeky “limited time only” meal deal, the marketing is powerful. But how does this advertising affect our health, and what’s being done about it in the UK? As we move…
Read MoreFUEL LIVE 2025: What really happened at this year’s leading food & drink marketing event
If there’s one thing that’s become crystal clear in building KW Marketing, it’s that real growth doesn’t happen in isolation. The strongest strategies, the best ideas, the boldest brands, they all come to life when we share. When we gather. When we’re brave enough to say: this is what’s working for us. And that’s exactly…
Read MoreUnderstand how we are influenced by food marketing, from the food marketers!
Let’s face it, we think we’re making food choices based on what we fancy. But more often than not? We’re being nudged, tempted, and straight-up marketed to… often without even realising it! From your supermarket scroll to your TikTok feed, clever food marketing is everywhere. And if you’re a food or drink brand, understanding what…
Read MoreHow to find & hire the best food influencers for your brand
In today’s digital-first world, social proof sells, and when it comes to food and drink marketing, influencers are one of the most powerful ways to get your products in front of highly engaged, purchase-ready audiences. From recipe creators to snack reviewers, food influencers help bring your brand to life in a way that feels personal,…
Read MoreThe ultimate guide to branding and strategy for your food business in 2025
Imagine walking into a bustling food market. The air is filled with the scent of freshly baked bread, artisan cheeses, and sizzling street food. Among the dozens of vendors, one brand catches your eye. The packaging, the story, the message – it speaks directly to you. That’s the power of branding. Branding for food businesses…
Read More10 ways to optimise your marketing funnel
A successful marketing funnel that delivers you results? Hold the phone. That’s the stuff that dreams are made of for freelance digital marketing consultants. Converting leads into happy customers is the ultimate goal for any brand, business or company, but there are many steps in between those two events, or in digital marketing terms, funnel…
Read MoreHow to market your food & drink brand in 2025 (without wasting time & money)
The food & drink industry is more competitive than ever. Digital marketing is evolving, and what worked last year might not work now. The biggest struggle we hear? “We’re doing all the things, but sales aren’t growing.” If that sounds familiar, this post is for you. Let’s break down the best strategies for food &…
Read MoreHow 2024 transformed food & drink marketing… and what’s next!
We’re well into 2025, and like many food & drink brands, we’ve taken time to reflect on what worked, what didn’t, and the biggest lessons we learned last year. 2024… what a year. If we had to sum it up? Big shifts, bold moves, and serious lessons learned. For food & drink brands, the marketing…
Read MoreKate is a proud Building Brands UK speaker
What fuels you? Your family, your work? Food, drink, travel? The list can go on and on! For us at KW Marketing, there’s one thing that fuels us. PASSION. It speaks volumes in the work that we do – from delivering epic digital marketing campaigns for global companies to helping out our local charity in growing…
Read MoreWelcome to the Food Marketing Club
Welcome to the Food Marketing Club – your one-stop shop to spice up your brand! It’s been a long time coming, but it’s finally here. As a digital marketing agency, we kept on hearing from food and drink brands – “we’re in our early phase of growth, but we’ve got big plans to build brand…
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