Digital Marketing
10 ways to optimise your marketing funnel
A successful marketing funnel that delivers you results? Hold the phone. That’s the stuff that dreams are made of for freelance digital marketing consultants. Converting leads into happy customers is the ultimate goal for any brand, business or company, but there are many steps in between those two events, or in digital marketing terms, funnel…
Read MoreHow to market your food & drink brand in 2025 (without wasting time & money)
The food & drink industry is more competitive than ever. Digital marketing is evolving, and what worked last year might not work now. The biggest struggle we hear? “We’re doing all the things, but sales aren’t growing.” If that sounds familiar, this post is for you. Let’s break down the best strategies for food &…
Read MoreHow 2024 transformed food & drink marketing… and what’s next!
We’re well into 2025, and like many food & drink brands, we’ve taken time to reflect on what worked, what didn’t, and the biggest lessons we learned last year. 2024… what a year. If we had to sum it up? Big shifts, bold moves, and serious lessons learned. For food & drink brands, the marketing…
Read MoreKate is a proud Building Brands UK speaker
What fuels you? Your family, your work? Food, drink, travel? The list can go on and on! For us at KW Marketing, there’s one thing that fuels us. PASSION. It speaks volumes in the work that we do – from delivering epic digital marketing campaigns for global companies to helping out our local charity in growing…
Read MoreWelcome to the Food Marketing Club
Welcome to the Food Marketing Club – your one-stop shop to spice up your brand! It’s been a long time coming, but it’s finally here. As a digital marketing agency, we kept on hearing from food and drink brands – “we’re in our early phase of growth, but we’ve got big plans to build brand…
Read More20 blog content ideas for food & drink brands
Why is writer’s block scared of content planning? Because when you dedicate time to coming up with several blog content ideas to use throughout the year, you don’t have to panic and wallow in blank pages whenever you want to share a new blog post! Ok, so maybe that punchline doesn’t quite roll off the…
Read MoreWhat is strategic marketing?
Marketing is thrown at consumers and business owners so often nowadays, it can start to feel tasteless. That’s because, in a lot of cases, it is. So much advertising and marketing promotions are created with little to no thought behind it. We know that digital marketing itself isn’t always successful, especially if there’s no strategy…
Read MoreWhat is sustainable marketing and why should you use it?
Sustainable marketing has become essential for success in this day and age. It can improve customer retention, boost brand reputation, reduce resource usage, and save costs. A no-brainer when it comes to marketing. But what exactly is sustainable marketing and why does it matter to businesses of all sizes? We’ve got all the tips and…
Read MoreBack to basics: What is storytelling in marketing and why is it important
Stories are powerful things. A good story is incredibly memorable, builds an emotional connection, and will often be retold and shared over and over. A great story lasts the test of time. Effective, engaging and impactful storytelling is all principles that good marketing should be built on. It’s imperative that CMOs, marketers and brand strategists…
Read MoreHow to sell your food and drink products online
We hear ya. It’s a tough old world out here in the food and drink market at the moment and 2024 has so far been, well, a bit of a slog. In times like these priorities slip, projects get relegated and things that should be of high importance fall down the ladder. We hear time…
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