Person filming a plate of food on a smartphone for a TikTok video, highlighting the rise of food trends on social media.

TikTok isn’t just shaping music or fashion anymore. It’s fundamentally shifting how consumers discover, crave, and buy food. For brands in the food and drink space, ignoring TikTok means missing out on a platform that’s influencing everything from supermarket shelves to restaurant menus. The app has become a go-to for meal ideas, food hacks, ingredient…

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How to write the most delicious captions for Instagram food posts

Scroll-stopping food content starts with more than just a mouth-watering photo. If you want to turn casual scrollers into loyal fans (and paying customers), your captions need to be just as appetising as your product. Because in 2025, captions aren’t just there to fill space, they’re your secret ingredient for driving engagement, clicks, and brand…

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The ultimate guide to Instagram advertising

How many times have you been suckered into buying something from an ad online? We’ve all done it, having a little evening social scroll and then all of a sudden your bank card is out and you’re the proud purchaser of a brand new chopping board! For food and drink brands, effective Instagram advertising can…

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Two freelance social media managers creating content together in a bright kitchen, smiling while working on a food brand shoot

The eCommerce world today is extremely competitive, with businesses looking to take every pound further. As a result, digital marketing now focuses more on squeezing each and every one of the online channels to go further. This means that social media is under scrutiny more than ever. Having a slick social media presence that is…

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