Welcome Phoebe To The KW Marketing Team

We’ve said it before – 2024 is KW Marketing’s year. And how better to celebrate than with expanding our team! We’re welcoming Phoebe to our ranks as our brand-new Digital Marketing Assistant.

Phoebe brings with her a host of branding and design experience. With a meticulous eye for detail and proven experience in graphic design, Phoebe is here to shake things up with KW Marketing and their clients.

As with any new member of the team, we sat down with Phoebe to find out a bit more about her, her background before KW Marketing, and what are her must haves for a desert island. Ready? LET’S GO!

What’s your role at KW Marketing?

At KW Marketing, I’m the new Digital Marketing Assistant, with my current focus being on content creatives for both clients and KW Marketing itself! I love leaning into my creativity to come up with ideas for marketing visuals and learning about all the great clients we get to work with.

What’s your favourite part of working at KW Marketing?

The team! I love the fast-paced nature of agency life and being able to work one-on-one with clients. Every day I feel like I come away from the office having learned something new. I always want to build my own skill set in digital marketing and KW Marketing is the perfect place to do it.

What was your background before joining KW Marketing?

I’ve just graduated from my degree in Graphic Design at Falmouth University, and since then have worked freelance for a handful of clients around Devon and Cornwall! My heart lies more specifically in branding and looking at how brands exist in an online space. Since moving back home to my Devon roots last summer, I’ve been trying to find my foot in the digital marketing world ever since! KW Marketing came along and the rest is history.

What is the number one marketing tool you can’t live without?

From a design perspective, definitely Adobe Creative Cloud or Canva. I learned how to navigate lots of Adobe softwares throughout my time at university, from branding and packaging designs to motion graphics. I love being able to build something from scratch and to design each layer meticulously.

Whilst I used to steer clear of Canva, since beginning my role at KW Marketing I have realised how great of a software it can be for organising creatives and being able to share ideas amongst the team, making feedback and editing tweaks super easy! A marketer’s dream!

I also find it so useful when working agency side to have brand kits set out for each client, which means nothing is ever missed or branded incorrectly. It’s the little things that make me happy in my job!

Describe yourself in three words.

Creative, inspired and genuine.

What do you like to do outside work?

I love food, so cooking and eating good food is one of my favourite things to do! I love being outside and getting in my exercise for the day – I have the privilege of living on a beautiful farm in the Devon countryside. I’d also say that I enjoy fashion, and love a good hunt on Vinted for a second-hand bargain! I also love listening to music, especially my Discover Weekly playlist on Spotify to find new gems.

What is one brand you always look to for inspiration?

I have to say I actually find that question REALLY difficult as I’m SO indecisive! Being creative and constantly looking for new waves of inspiration, I’m constantly pulling ideas from everything I see online. Whether it’s a marketing campaign or really cool new branding identity, I love seeing how various brands can exist in the online world in a market that is so saturated by products and brands.

And finally, if you were stranded on a desert island, what would be your three need-to-haves?

  1. Cocoa butter vaseline – I think I’m the only person I know that has successfully emptied many tins of Vaseline without losing them!
  2. My jellycat giraffe Geoff – aka my emotional support teddy
  3. My noise cancelling headphones – I need to listen to my music!