How AI is transforming Email Marketing in 2025 & beyond
When creativity meets data, AI becomes unstoppable – and that’s exactly what Building Brands 2025 in Exeter showcased. This year’s event put AI email marketing centre stage. Back for another year, Kate returned to the stage to deliver an inspiring and practical talk: AI Meets Email: Smarter Campaigns That Actually Convert.
Bringing AI & email together
As a South West-based digital marketing agency, we’re proud to be at the forefront of innovation, and this year’s Building Brands theme couldn’t have come at a better time. Kate’s session tackled one of the hottest (and most misunderstood) topics in marketing right now… AI email marketing.
Here’s a snapshot of what she shared:
- Predictive analytics: How AI helps you understand who’s likely to buy next.
- Smart segmentation: Using AI to group audiences based on behaviour, not just demographics.
- AI-assisted content: Using tools like Klaviyo’s AI features to optimise send times, subject lines, and recommendations.
- Human storytelling: Why even with AI, creativity and brand voice still win every time.
Why it matters for marketers
Kate’s message was clear: “AI doesn’t replace marketers, it replaces mediocre marketing.”
In a landscape flooded with automation and noise, the brands that win are the ones who know how to blend AI + Human – using data to inform creativity, not replace it. Attendees left with actionable takeaways they could apply immediately, from automating repetitive tasks to testing AI-powered subject lines and flows.
And whether you’re a food & drink founder, B2B marketer, or eCommerce brand, the opportunity is the same – use AI to make your strategy smarter, not louder.
A big moment for the South West marketing community
The energy in the room was electric. For Kate, being invited back to Building Brands in Exeter felt like a milestone moment for both her and the wider marketing community: “Speaking on that stage again was such an honour. The South West has so much marketing talent, and events like this bring us all together – to learn, connect, and grow.”
The KW Marketing team soaked up every moment, from networking with incredible brands to hearing fresh insights from other industry leaders across Exeter and Devon.
The takeaway: AI + human = results
At the heart of Kate’s talk was one powerful truth: “The future of marketing isn’t AI versus Human. It’s AI + Human.” AI gives us the data, the automation, and the scale. But humans bring the story, the emotion, and the creativity that converts. That’s the sweet spot and the space where KW Marketing THRIVES.
Want to learn more about AI email marketing?
We help ambitious food & drink brands across the UK use AI email marketing, data-driven strategy, and creative storytelling to grow sustainably. Explore more from us:
Or if you’d like to chat about how AI can power up your next campaign, get in touch with Kate today.
Photography by Aisling Magill.