Bread & Jam 2025: How To Make Email Your #1 Sales Channel

5am start. A packed-out room. 45 minutes of real, raw, no-fluff email marketing.

Our roundtable at the Bread & Jam Festival, ‘Emails That Sell While You Sleep’, was everything we hoped for and then some!

With over 1100 attendees, 260+ brand-to-retailer pitches, and 100+ speakers, the festival was packed with ambitious food & drink founders all asking one thing: “How do we turn email into a real revenue channel?” And that’s exactly what we unpacked.

Q4 is closer than you think!

We’ve helped dozens of food & drink brands get ready for Q4, from last-minute scrambles to “let’s plan this properly” strategies. We’ve seen what works. We’ve seen what doesn’t.

That’s why we came to Bread & Jam with one mission, to show founders how to make email marketing actually sell.

In 45 minutes, we covered:

The common mistakes founders make in Q4 (panic discounting, anyone?)
The campaigns that drive conversions (not just opens)
The flows that build long-term growth (even when you’re off the clock)
The metrics that matter (and what to skip)

What founders really wanted to know

Let’s be honest, this wasn’t a keynote. It was a roundtable. Founders came with questions. We gave them answers.

Some of the biggest talking points?

“What’s the best platform for us?”
“How many emails is too many?”
“How do we fix flows that aren’t performing?”
“We’ve got the list… now what?”

We didn’t offer one-size-fits-all answers. We gave tailored strategies grounded in real brand results.

What’s working right now

We brought two of our brilliant clients to the session, Louise from Popcorn Kitchen and Ben from The Cornish Cheese Co, to show what’s possible when you get your email game right.

Popcorn Kitchen: With a 289% increase in revenue and a 554% database growth, their Q4 2024 campaign was powered by smart segmentation, timely campaigns, and flows that worked around the clock. Read the full Popcorn Kitchen case study.

The Cornish Cheese Co: Q4 email revenue doubled. Conversion rates soared. They hit their Christmas sales targets in half the time and with half the planned ad spend. See The Cornish Cheese Co’s full Q4 breakdown.

Want to know the strategy behind results like these? Download The Email Playbook, which breaks down how one food brand hit £56.7K in email sales in just 12 months.

What we want founders to take away

This wasn’t a theory session. It was a call to action. If Q4 is your biggest sales window, it deserves your best strategy.

And if you’re not sure where to start, here’s what we recommend:

Book your place at our Q4 Growth Roundtable: A live, in-person session to map out your game plan
Explore our Strategic Growth Workshop: Perfect for founders who want clarity and a plan
Join the Food Marketing Club: Your DIY back-pocket support system for just £57/month
Or dive into our most-read blog on The Five Stages of the Digital Marketing Lifecycle to see how email fits into your bigger growth journey

Final thoughts

Bread & Jam 2025 was everything we love about this industry… Ambition. Honesty. Real conversations. It reminded us why we do what we do, because email isn’t just about sales. It’s about building trust, telling your story, and growing your community. Whether you’re planning your first Q4 campaign or ready to scale big, we’re here to help.

Ready to turn email into your highest-performing channel? Let’s talk!

The Cornish Jar

09:15 13 Sep 25

We have recently started working with Kate and her team at K W Marketing. Our experience so far has been excellent, they do exactly what they say they do. Everyone worked around the clock to get us to where we needed to be.

Charlotte Simonds

14:04 06 May 25

Kate and her team bring an exceptional level of thoughtfulness and precision to their work—uncovering what truly matters before artfully translating it into brand expression. For the reformer space, they crafted a brand that seamlessly blends creativity with conversion, creating real buzz and, more importantly, driving bookings. While our mission is to move people, Kate’s vision and execution profoundly moved us.

Dave Briggs

10:10 29 Jan 25

Kate spoke at the Building Brands marketing conference in Exeter, in November 2024, and was absolutely superb. I honestly couldn't have asked for someone to do better. The feedback that she received - both to her, and to us as the organisers - was especially pleasing and hopefully gave her a really good shot of confidence too! She was brilliant - really engaging, knew her stuff, and gave the attendees some great tips and advice too. Couple of people have been speaking to us about it even now - 3 months later!

Huge thanks Kate, looking forward to getting you along to more events in the future too!

Kate and her team are fabulous by the way. Definitely happy to recommend them!

Christian William Horne

18:58 20 Nov 24

Working with Kate and the team at KW Marketing has been a game-changer for our business. Their expertise in growth-focused marketing has helped us reach new levels, and the results speak for themselves. From strategy to execution, they’ve been hands-on every step of the way, driving real impact on our growth journey. Highly recommend!

John Sheaves

09:05 11 Oct 24

In the modern world of digital marketing which is now a prerequisite for getting your product or service to market, you need professional support from a professional agency. Kate and her team are just that. They have worked with us for the last few months and they have been a game changer and have opened our eyes to the art of the possible.

The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally.

We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.

Ben Stansfield

18:13 17 Aug 24

We have been working with the team for just over 6 months now and it's been fantastic. They are so engaged and passionate about the produce they are creating the content for which gives us huge amounts of trust in their work.

Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't.

Overall, great company to work with and they are amazing at what they do!

EmmaLouiseI7

14:24 25 Apr 24

The FUEL marketing event we attended was really useful. We gained a few more ideas of ways to help elevate our small, independent icecream business and came away feeling inspired and motivated. Thankyou again for having us

Serena Slatter

12:49 15 Apr 24

HUGE thank you to KW Marketing for all of your help, for being a brilliant female founder yourself, and for believing in our movement!

Ria Ball

15:17 01 Mar 24

It has been a breath of fresh air working with Kate. She quickly got to grips with what it was our business needed and then made some very clear recommendations. Once we agreed on the project she delivered it seamlessly whilst providing useful updates throughout. I felt that she was very aware of all the pressures on me as a business owner and went out of her way to keep things straight forward. The result is that I now have a framework for our email marketing and after a thorough handover I am really looking forward to generating some results.

Nigel Wright

16:53 14 Feb 24

Kate and the team worked incredibly hard for us throughout our Christmas email and social
Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.

Browella Beauty

14:16 08 Aug 23

Since February this year we have been working closely with Hannah, at KW Marketing, we cannot fault her or the team at all, no job is too big for them. We love that they send us over a content plan every month so then we can check what is going to be posted. Again Thank you to Kate, Hannah, and their amazing team x

Chloe Farrant

21:56 11 Jul 23

I recently attended the Uncovering Opportunities Workshop with Kate, and it left me feeling clear, focused, and motivated to take the next steps in my business. In just a short session, Kate demonstrated a deep understanding of my business and my goals, and I now feel excited and confident to embark on this journey with her by my side. Highly recommend!

Aushi Meewella

18:40 07 Dec 22

Kate and her team have been absolutely fantastic - incredibly professional, dedicated and they go above and beyond what is expected. We are thoroughly impressed and could not recommend them more.

Julia Mazorodze

10:34 26 Oct 22

Kate and Mela are a dreamteam. When we went back to KW Marketing (after previously working with Kate) to cover a period without a digital colleague, it was like working with old friends, who cared deeply about our cause and success.
Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.

Chris Yandell

12:29 06 Dec 21

Kate's great digital Marketing knowledge has shaped the digital foot print for our business. Kate goes above and beyond to support us and our business showing genuine care and passion for what we do. I can highly recommend Kate for any business wanting/needing to shine online.

Lucy Adams

18:47 12 May 20

Kate started working with our company around three months ago and she has been absolutely amazing. It's not just her expertise (which is fab) and her drive and energy (impressive) - it's also that she 'got' us from day one and became an essential part of our small team almost immediately. She has made a massive difference to our social media marketing campaigns but also adds value to lots of other aspects such as our brand and our content marketing. We came across Kate by chance (well, her strong Google presence really!) and we are so lucky to have as part of our team.

Neil Tinson

12:24 06 Mar 20

As an international charity, we needed a social media expert who could provide a high level of ongoing support with our digital channels. Kate was personally recommended to us and, having now worked with her for a few months, I’m not in the least bit surprised. She’s entirely reliable, always responsive, and is a joy to work with. Kate fully invests her knowledge, skills and energy into our work, and there’s no doubt she’s helping us raise our standards improving our results. Kate’s a crucial and appreciated extension of our team.