Journal.
Browse our journal for digital marketing tips, tricks and knowhow as well as our latest news and industry updates.
KW Marketing turns 8: FUEL, founders & the future of food & drink
Eight years ago, I sat at a second-hand desk in the spare bedroom of my parents’ house with a laptop, a vision, and not much else. No team. No office. No website. No roadmap. Just a fire in my belly…
FUEL LIVE 2025: What really happened at this year’s leading food & drink marketing event
If there’s one thing that’s become crystal clear in building KW Marketing, it’s that real growth doesn’t happen in isolation. The strongest strategies, the best ideas, the boldest brands, they all come to life when we share. When we gather.…
Understand how we are influenced by food marketing, from the food marketers!
Let’s face it, we think we’re making food choices based on what we fancy. But more often than not? We’re being nudged, tempted, and straight-up marketed to… often without even realising it! From your supermarket scroll to your TikTok feed,…
How to write the most delicious captions for Instagram food posts
Scroll-stopping food content starts with more than just a mouth-watering photo. If you want to turn casual scrollers into loyal fans (and paying customers), your captions need to be just as appetising as your product. Because in 2025, captions aren’t…
How to find & hire the best food influencers for your brand
In today’s digital-first world, social proof sells, and when it comes to food and drink marketing, influencers are one of the most powerful ways to get your products in front of highly engaged, purchase-ready audiences. From recipe creators to snack…
The ultimate guide to branding and strategy for your food business in 2025
Imagine walking into a bustling food market. The air is filled with the scent of freshly baked bread, artisan cheeses, and sizzling street food. Among the dozens of vendors, one brand catches your eye. The packaging, the story, the message…
10 ways to optimise your marketing funnel
A successful marketing funnel that delivers you results? Hold the phone. That’s the stuff that dreams are made of for freelance digital marketing consultants. Converting leads into happy customers is the ultimate goal for any brand, business or company, but…
How to market your food & drink brand in 2025 (without wasting time & money)
The food & drink industry is more competitive than ever. Digital marketing is evolving, and what worked last year might not work now. The biggest struggle we hear? “We’re doing all the things, but sales aren’t growing.” If that sounds…
The ultimate guide to Instagram advertising
How many times have you been suckered into buying something from an ad online? We’ve all done it, having a little evening social scroll and then all of a sudden your bank card is out and you’re the proud purchaser…
How 2024 transformed food & drink marketing… and what’s next!
We’re well into 2025, and like many food & drink brands, we’ve taken time to reflect on what worked, what didn’t, and the biggest lessons we learned last year. 2024… what a year. If we had to sum it up?…
8 website conversion barriers for food and drink brands (and how to overcome them!)
Here we go again. It’s that time of the month where you’re looking at your website stats, your digital marketing reports, your revenue numbers from the previous four weeks. You hold your breath, shut your eyes, wish and hope for…
The easy way to optimise your food & drink website design & improve customer journey
How do you get from one location to another? If you know where you’re going and you know how to get there, then you might want to take the quickest way? Or perhaps you like to take the more scenic…
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