They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world! Suppose you go to a restaurant and you get poor service. Or perhaps the service was amazing but the ambiance wasn’t quite right. You probably…

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Why we split test across our digital marketing services

Split testing, A/B testing – we’re sure you’ve heard of it. But what actually is it? Split testing is a method of comparing two versions of a digital marketing campaign or element (such as a website, email, or ad) to determine which one performs better. This allows you, to make data-driven decisions about how to…

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