How to market your food & drink brand in 2025 (without wasting time & money)

The food & drink industry is more competitive than ever. Digital marketing is evolving, and what worked last year might not work now.

The biggest struggle we hear? “We’re doing all the things, but sales aren’t growing.” If that sounds familiar, this post is for you.

Let’s break down the best strategies for food & drink brands in 2025 – and what you need to focus on to drive real, profitable growth.

1. Own your audience (email & community first approach)

Social media is rented land – you need owned platforms like email and SMS to build long-term, profitable growth.

The food & drink brands that thrived in 2024 focused on:

  • Email marketing: Converting followers into buyers with strategic automations.
  • Community engagement: Building brand loyalty with insider content & VIP treatment.
  • SMS campaigns: Driving repeat sales with exclusive offers and reminders.

Example: Our clients who prioritised email marketing saw up to 35% of total revenue come from email alone.

Want to master this? Learn how to build an email & retention strategy that actually converts inside our 4-Week Growth Programme. Join here.

2. Don’t rely on ads alone – smarter paid strategies

Meta Ads are becoming unpredictable. Brands that scaled profitably in 2024 stopped throwing money at cold traffic and focused on smart, high-intent targeting.

What’s working now:

  • Retargeting engaged users (email subscribers, website visitors, IG engagers)
  • High-intent audiences (people actively looking for products like yours)
  • Pairing organic & paid strategies (email + ads = higher ROI)

Biggest mistake? Running ads without a retention strategy in place.

Inside the 4-Week Programme, we show you how to scale ads profitably – without wasting budget. Get all the details here.

3. Content that converts – social media isn’t just for visibility

Content should drive sales, not just engagement. If your social media isn’t converting, it’s time to shift your strategy.

What’s working now:

  • User-generated content & storytelling (builds trust, boosts conversions)
  • Educational & problem-solving content (helps customers make buying decisions)
  • Engagement-first strategies (polls, Q&As, DM-first campaigns)

Example: Brands who used interactive content (like IG Q&As + DM-based sales) saw a 25% higher conversion rate than those just posting product images.

We’ll teach you how to create content that actually converts inside our 4-Week Growth Programme. Sign up here.

4. The 3 marketing mistakes most food brands are making

Avoid these common mistakes that could be holding back your growth:

  • Trying to be everywhere instead of focusing on 1-2 core channels.
  • Fix it: Double down on what’s working, optimise, then scale.
  • Ignoring retention – your repeat customers are your most profitable.
  • Fix it: Implement loyalty offers, email flows, and personal touchpoints.
  • Doing “busy marketing” instead of “profit-driven marketing.”
  • Fix it: Track ROI, focus on conversion-driving activities, and cut what’s not working.

Inside our 4-Week Programme, we’ll walk you through a step-by-step strategy to fix these. Save your spot here.

The fastest way to get a clear marketing strategy that actually grows your brand?

Join the 4-Week Growth Programme:

  • 4 live, interactive strategy sessions
  • Step-by-step frameworks to grow sales
  • No fluff—just real, proven strategies that work

We kick off WC 24th February 2025 – limited spots available!

Want in? Sign up here before doors close!

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