Split Testing

A/B split testing in Mailchimp

By Kate Williams | 29th May 2018

Split testing your email sends can be a great way of determining which campaign will work best with your audience, also known as a/b split testing. Do you have a campaign that you want to test which imagery or content works best? Are you unsure of what the title should be or when to send?…


Which birthday month is the best?

By Kate Williams | 7th May 2018

This month is a huge milestone! Which birthday month is the best? May 2018 marks an extremely special occasion. In May 2017 KW Marketing UK began. Something which I never thought would grow in to what it has today. With over 10 clients, from a variety of industries, I can quite honestly say I have…

New Year

Why New Year’s Resolutions are good

By Kate Williams | 4th January 2018

So here it is……2018. The biggest year to date! But what does a new year mean to you? Setting new goals and achieving the unexpected? Or just another year bumbling along? Now, is the time to realise why new year’s resolutions are good. Prepare Preparing for a new year means getting ahead of the game.…

Will my business idea work?

Will my business idea work?

By Kate Williams | 4th December 2017

I used to sit at work and think, I could do this for myself, I could be my own boss and start up on my own. But I always managed to find a reason why I shouldn’t or couldn’t. Whether that be confidence, not knowing what to specialise in or not having the contacts to…

Where to study Digital Marketing

Where to study Digital Marketing?

By Kate Williams | 21st November 2017

Digital Marketing is the biggest discussion point in marketing departments across the world. But where do you study Digital Marketing and how do you become an expert? Starting my career in London, Marketing was at the forefront of my career. Focusing mainly on PR, my role was to make sure the products we were marketing,…

Do more

What is Email Marketing Automation?

By Kate Williams | 14th November 2017

Welcome Programmes, Re-Engage Programmes, Loyalty Programmes and a whole lot more. What really is Email Marketing Automation? Making Email Marketing customer journeys personalised, relevant and time sensitive is easier said than done however also crucial if you want to retain them as a customer. So many businesses are great at welcoming customers into their brand…

Social Strategy

What’s your Social Media Strategy?

By Kate Williams | 8th November 2017

A Social Media Strategy, the spine of your Social Media Marketing. But how do you go about creating one? Where do you start? What’s your Social Media Strategy? Firstly, deciding what channels to focus on can be daunting. There is an array of different Social Media channels out there and finding out where your audience…

Birthday Month

Happy Birthday Month

By Kate Williams | 30th October 2017

November marks 6 months into my new business venture! Setting up KW Marketing UK has been my biggest career challenge to date, but wow what an exciting 6 months it has been. Happy Birthday Month to us! Starting out in London, then moving back to the South West, I have worked for the likes of Global…

Where to start with digital marketing

Where to start with digital marketing?

By Kate Williams | 22nd October 2017

A minefield in itself! Digital Marketing covers multiple channels and platforms, and is at the heart of most businesses. Whether you are running an e-commerce site or an informative site, Digital Marketing needs to be your core focus. With various options and ways of marketing your business it can become a fuzzy mess as to…

When to start a small business?

When to start a small business?

By Kate Williams | 10th October 2017

When is the right time to start a small business? Do you wait for someone to tell you that now is the right time? Or do you just go with it and believe that you can do it? May 2017 and I found myself wondering more and more, what if started out on my own?…