Person filming a plate of food on a smartphone for a TikTok video, highlighting the rise of food trends on social media.

TikTok isn’t just shaping music or fashion anymore. It’s fundamentally shifting how consumers discover, crave, and buy food. For brands in the food and drink space, ignoring TikTok means missing out on a platform that’s influencing everything from supermarket shelves to restaurant menus. The app has become a go-to for meal ideas, food hacks, ingredient…

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Two freelance social media managers creating content together in a bright kitchen, smiling while working on a food brand shoot

The eCommerce world today is extremely competitive, with businesses looking to take every pound further. As a result, digital marketing now focuses more on squeezing each and every one of the online channels to go further. This means that social media is under scrutiny more than ever. Having a slick social media presence that is…

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Social Media Content Creation Agency

In our digital world, we know that competition is incredibly fierce between brands to capture audiences’ attention. Every business knows that having a smashing social media strategy is key to successfully increasing brand awareness and sales. By creating high-quality, on-brand content, businesses are able to speak directly to their audience and create a brand lifestyle…

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Digital Marketing Consultant UK

You’ve probably heard of paid social media but you might not know exactly what it means. Paid social media is a method of advertising on social media platforms such as Facebook, Instagram, Pinterest and TikTok that targets specific audiences. Implementing a paid social media strategy can be a great way to increase revenue whilst keeping…

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KW Marketing Instagram Page

Social media is a rollercoaster of updates, changing algorithms, hot new trends and a constant stream of messages from hundreds of different businesses every single day. How is your brand meant to get a look in with so much noise? Well, it’s always good practice to see what some of the bigger brands are doing…

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