Digital Marketing
How a Digital Marketing Consultant based in the UK can help you to reach your business goals
There’s no doubt about it, digital marketing has become an essential part of businesses today. The industry has seen tremendous growth in recent years, with so many different pathways for businesses to take, it can sometimes be difficult to know which way is right! Luckily, digital marketing consultants are there to help businesses owners and…
Read MoreThe importance of a powerful landing page
So you’ve done the hard work. Your digital marketing strategy is firing off at all cylinders and you’ve got visitors clicking away. Any savvy business owner gets that once you’ve done all that hard work to get visitors to your website or shop front, the next big step is to convert them into paying customers.…
Read MoreHow a paid social agency can rocket your revenue
You’ve probably heard of paid social media but you might not know exactly what it means. Paid social media is a method of advertising on social media platforms such as Facebook, Instagram, Pinterest and TikTok that targets specific audiences. Implementing a paid social media strategy can be a great way to increase revenue whilst keeping…
Read MoreHow a restaurant marketing agency can help your business thrive in 2023
Gone are the days of lockdown after lockdown where we were trapped inside or following the rule of six. People are making up for the lost time of the last two years and making the most of in-person experiences by heading out to restaurants, meeting friends and enjoying good food. That’s why nailing your digital…
Read MoreHarness the power of a strategy
If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a digital marketing strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to…
Read MoreThe 12 digital marketing dos and don’ts for a holly jolly Christmas
December is fast approaching and before you know it, wine will be mulling, sleigh bells ringing and cash registers jingling as harassed consumers rush to complete their Christmas shopping. Make life easier for them by ensuring your festive marketing adds real value to their shopping experience – and make life easier for you by gifting…
Read MoreBlack Friday and Cyber Monday: can your business benefit?
Huge opportunity or massive threat? Well, that depends on you, your business and your customers. Hyper-spending, over-consumption and waste, have tainted these huge shopping days as the rise of conscious consumerism has taken root. So, it’s essential to do your research before you hop on the bandwagon to offer Black Friday or Cyber Monday discounts.…
Read MoreJuice up your digital marketing NOW to make your Christmas 2022 sales sparkle
There’s no time like the (Christmas) present. If you run an ecommerce business, you need to plan your digital marketing strategy NOW to reap the benefits of the festive season for your brand. Why? Well, faced with rising inflation, the cost of living crisis and fears of recession, consumers are starting to shop earlier to…
Read MoreWhy we at KW Marketing do what we do
In an age of screens, social media and digital technologies, it can be easy sometimes to lose your way in the mess of algorithms, apps and double taps. With much of the digital space geared around buy, buy, buy and more, more, more, authenticity, honesty and empathy can get lost in the murkiness of the…
Read MoreHow to reflect, refresh and reset for 2022
Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in 2021. But with Christmas complete and the new year right around the corner, now is a great opportunity to reflect on the progress you’ve made…
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