Digital Marketing
6 simple ways you can optimise your eCommerce website
They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world! Suppose you go to a restaurant and you get poor service. Or perhaps the service was amazing but the ambiance wasn’t quite right. You probably…
Read MoreOur top 10 favourite eCommerce websites
It is hard to believe that the first-ever website was built a mere 30 years ago. Our digital space is so vast and ever-developing that we often forget about how far we have come! Here at eCommerce agency KW Marketing, we live and breathe websites. From ideation to inception to testing – we absolutely love…
Read MoreWe are finalists in the Exeter Living Awards
What a start to 2023! We are absolutely thrilled to announce that KW Marketing, our digital marketing agency, is a finalist in the Exeter Living Awards 2023. The Exeter Living Awards are the city’s most prestigious business awards, and the competition is fierce. This year, hundreds of businesses nominated themselves for one of the awards…
Read MoreWhy we split test across our digital marketing
Split testing, A/B testing – we’re sure you’ve heard of it. But what actually is it? Split testing is a method of comparing two versions of a digital marketing campaign or element (such as a website, email, or ad) to determine which one performs better. This allows you, to make data-driven decisions about how to…
Read MoreHow a trusted digital marketing consultancy helps with your business goals
In today’s digital age, businesses are increasingly recognising the importance of digital marketing to reach their target audience and stay ahead of the competition. However, for many businesses, developing an effective digital marketing strategy can be a daunting task. That’s where a digital marketing consultancy comes in. A digital marketing consultancy is a specialised agency…
Read MoreHow a Digital Marketing Consultant based in the UK can help you to reach your business goals
There’s no doubt about it, digital marketing has become an essential part of businesses today. The industry has seen tremendous growth in recent years, with so many different pathways for businesses to take, it can sometimes be difficult to know which way is right! Luckily, digital marketing consultants are there to help businesses owners and…
Read MoreThe importance of a powerful landing page
So you’ve done the hard work. Your digital marketing strategy is firing off at all cylinders and you’ve got visitors clicking away. Any savvy business owner gets that once you’ve done all that hard work to get visitors to your website or shop front, the next big step is to convert them into paying customers.…
Read MoreHow a paid social agency can rocket your revenue
You’ve probably heard of paid social media but you might not know exactly what it means. Paid social media is a method of advertising on social media platforms such as Facebook, Instagram, Pinterest and TikTok that targets specific audiences. Implementing a paid social media strategy can be a great way to increase revenue whilst keeping…
Read MoreHow a restaurant marketing agency can help your business thrive in 2023
Gone are the days of lockdown after lockdown where we were trapped inside or following the rule of six. People are making up for the lost time of the last two years and making the most of in-person experiences by heading out to restaurants, meeting friends and enjoying good food. That’s why nailing your digital…
Read MoreHarness the power of a strategy
If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a digital marketing strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to…
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