Posts by Kate Williams
Five brands that are killing the social media game right now
Social media is a rollercoaster of updates, changing algorithms, hot new trends and a constant stream of messages from hundreds of different businesses every single day. How is your brand meant to get a look in with so much noise? Well, it’s always good practice to see what some of the bigger brands are doing…
Read MoreWelcome Mela to the KW Marketing team
2022 has been huge for KW Marketing. From hitting our five-year anniversary to moving into our new offices in Exeter, it’s been an amazing year so far, filled with opportunity. We’re continuing to work with brands that we know and love as well as increasing our client base beyond belief! And KW Marketing continues to…
Read MoreWhy KW Marketing has chosen Farms for City Children as our charity of the year
Imagine if your life was devoid of nature. No calming bird song, no green trees, no wide open spaces in which to roam free – just traffic noise, technology, WiFi, sirens and danger. Imagine being so disconnected from the countryside that you had no idea about farming or fresh foods and where they actually come…
Read MoreThe shape of KW Marketing after five years in business
What’s your favourite cake? I’m in need of a nice slice of something decadent because it’s KW Marketing’s birthday! Yes, I’m celebrating five years in business and I can’t quite believe how fast time flies when you’re (mainly!) having fun. I’ve been thinking about how far KW Marketing has come. This is what KW Marketing…
Read MoreHow to harness the power of collaboration and community
Video has taken over the world of content marketing at breakneck speed – and KW Marketing is in on the action! We are proud to present our first video – one of many to come. Here, Felicity Haythorn, copywriter and KW Marketing collaborator, talks to KW Marketing founder and digital marketing expert Kate Williams about…
Read MoreThree need-to-know trends to level up your email marketing in 2022
Email is everywhere. Continued internet access through mobile, deepened by the changes in pandemic and post-pandemic marketing, means it’s not going anywhere, either. So, what elements do you need to build into your email marketing strategy? Let’s explore the trends that we can look forward to in 2022 and beyond. 1 Welcome the new data…
Read MoreHow to reflect, refresh and reset for 2022
Between working from home, pivoting strategies to cope with unprecedented challenges and working on staying healthy and well, it’s understandable if your business goals took a temporary back seat in 2021. But with Christmas complete and the new year right around the corner, now is a great opportunity to reflect on the progress you’ve made…
Read MoreHow I can help grow your food and drink brand through digital
Hungry for success? It’s time to scale your online food and drinks brand with confidence and clarity. If you’re an ambitious food and drinks brand with an online store, seeking a marketing strategy for growth, and looking to explore paid advertising, you’ve come to the right place. KW Marketing specialises in digital food & drink…
Read MoreMy experience of being a female digital entrepreneur
… so far! Have you ever felt that sinking feeling when you realise you’re one of very few females at a meeting or networking event? Me too. I normally try to ignore the fact I am one of the only women and just crack on. And, since breaking free to run my own business, I’ve…
Read MoreLet me explain my zesty new rebrand
‘There is a reason why we don’t see the world in black and white,’ says interior design luminarie Celerie Kemble. We’re meant to see the world in colour and appreciate all the different hues and shades it shows us. My monochrome branding has evolved to recognise the importance of colour, too. Orange features heavily, but…
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