Posts by Kate Williams
How a paid social agency can rocket your revenue
You’ve probably heard of paid social media but you might not know exactly what it means. Paid social media is a method of advertising on social media platforms such as Facebook, Instagram, Pinterest and TikTok that targets specific audiences. Implementing a paid social media strategy can be a great way to increase revenue whilst keeping…
Read MoreHow a restaurant marketing agency can help your business thrive in 2023
Gone are the days of lockdown after lockdown where we were trapped inside or following the rule of six. People are making up for the lost time of the last two years and making the most of in-person experiences by heading out to restaurants, meeting friends and enjoying good food. That’s why nailing your digital…
Read MoreWhy 2022 has been our best year ever
When the festive season is in full swing with turkeys a’gobblin’ and mince pies a’mincing, there’s sometimes no opportunity to sit back, relax and take stock of how far you have come over the past 12 months. Our digital marketing agency has really come into its own this year and we feel it’s important to…
Read MoreHarness the power of a strategy
If you want to build a solid foundation and more freedom and flexibility into your business, you need to start with … a digital marketing strategy. Yes, I know ‘strategy’ isn’t the sexiest of buzzwords – it’s more of a buzzkill – but there is a reason why those who fail to plan, plan to…
Read MoreMeet Kate, Founder of KW Marketing
After five years in business, the shape of KW Marketing has changed immensely. But one thing has stayed resolutely the same – and that’s our founder, Kate Williams. Kate started up KW Marketing in 2017. She decided to go it alone and took a leap of faith to find KW Marketing, a digital marketing agency…
Read MoreThe 12 digital marketing dos and don’ts for a holly jolly Christmas
December is fast approaching and before you know it, wine will be mulling, sleigh bells ringing and cash registers jingling as harassed consumers rush to complete their Christmas shopping. Make life easier for them by ensuring your festive marketing adds real value to their shopping experience – and make life easier for you by gifting…
Read MoreBlack Friday and Cyber Monday: can your business benefit?
Huge opportunity or massive threat? Well, that depends on you, your business and your customers. Hyper-spending, over-consumption and waste, have tainted these huge shopping days as the rise of conscious consumerism has taken root. So, it’s essential to do your research before you hop on the bandwagon to offer Black Friday or Cyber Monday discounts.…
Read MoreWelcome Hannah to the KW Marketing Team
After a busy summer filled with client campaigns and increased growth, we are thrilled to announce that Hannah Coombe has joined our team as Account Executive. Having lived in London for the past few years, Hannah has headed back to her hometown to enjoy the quality of life that Devon has to offer. We sat…
Read MoreJuice up your digital marketing NOW to make your Christmas 2022 sales sparkle
There’s no time like the (Christmas) present. If you run an ecommerce business, you need to plan your digital marketing strategy NOW to reap the benefits of the festive season for your brand. Why? Well, faced with rising inflation, the cost of living crisis and fears of recession, consumers are starting to shop earlier to…
Read MoreWhy we at KW Marketing do what we do
In an age of screens, social media and digital technologies, it can be easy sometimes to lose your way in the mess of algorithms, apps and double taps. With much of the digital space geared around buy, buy, buy and more, more, more, authenticity, honesty and empathy can get lost in the murkiness of the…
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