OUR FOOD & DRINK CLIENTS
Worked with & alongside
When you work with me, you’ll get...
Bespoke web design
Paid Google ads that drive traffic
An inspiring blog, tailored to your brand and product
Compelling paid social media ads
Enticing email marketing
A successful organic social media strategy
This is for you if...
… you want to build a powerful brand with longevity (not just a name and logo!)
… you want to target your ideal customer more precisely
… you want to grow your email list and reach new customers
… you want to position your brand as a thought leader in your field
… you want more website traffic, higher conversion rates and more sales
Are you ready to...
Increase revenues?
Power up your ROI (return on investment)?
Educate, inspire and connect to your dream customers?
Harness the power of social media, organic and paid?
Keep advertising costs down?
Then you’re in the right place. I founded KW Marketing UK in 2017 to help founders, SMEs, and established brands reach their audiences, build communities and elevate their businesses. Seven years later, KW Marketing UK is rapidly expanding into one of the UK’s leading digital marketing agencies. Whether it’s telling your brand story, clarifying your content, understanding your audience or launching your next big thing, I’m here to get you results, grow your business, and make you THRIVE.
Book a free discovery call to find out how I can support you.
KATE WILLIAMS
Why work with KW Marketing?
I’m here to take your digital marketing to the next level. I’m a freelance digital marketing consultant and digital expert and I know what works in order to get those all-important results. Working with a freelance digital marketing consultant is the ideal option for companies not interested in outsourcing every single solution to grow their business or work with experts rather than increase overheads with additional staff members. My consultative-led service is completely flexible and I can work around your existing in-house strengths. I can also help train in-house staff to handle more digital duties effectively. With years of deep industry experience and knowledge; I know how to adapt to the ever-changing ecosystem that is the world of marketing. Based in the South-West, I am well equipped to help any SMEs up and down the country with their digital marketing consultant needs.
FREE DOWNLOAD
The Email Playbook: £56.7K in sales. No extra ad spend.
Real results. Real client. Real strategy you can steal!
The different parts of freelance digital marketing consultancy we offer...
Strategy
A digital marketing strategy should be designed to help a business achieve its specific goals, whether that be increasing website traffic, generating leads, increasing brand awareness, improving customer loyalty, or increasing sales. We’re here to help you with the best strategy that fits your business and will continually work with you to ensure that we are quantifying the results and continuously improving.
Organic Social Media
Your social media strategy need never be an afterthought with our social media agency management services. Managing your social media requires a clear content strategy, resolute consistency and buckets of creativity. Our data-driven approach, coupled with our flair for the creative is here to help you on your way to reaching the right audience and achieve industry-leading results.
Email Marketing
We can help you at every stage of your email marketing agency journey. We’ll be here every step of the way, arming you with the tools that you need to rocket your business growth and take your ROI to the next level. We’re here to put together tailored campaigns to help advertise your product/service and maximise your customer outreach.
Paid Social Media
Paid social media can be a cost-effective way to reach a targeted audience and drive traffic and conversions. It's important to carefully consider the goals of a paid social media campaign and choose the right platforms and ad formats to achieve those goals. We’re here to achieve those goals for your business and ensure that your ROI is on point.
Paid Google Ads
Utilising a Google ads agency for paid ads allows you to put your products/services in front of your potential customer at the time they are making a buying decision. We work with you to create high performing results-driven campaigns focussed on delivering leads not just clicks.
Website Design
A well-built website is a no-brainer when it comes to rapidly scaling your business. Get your audience to know, like and trust you with beautiful web design and powerful web development. From full-scale web design to stunning landing pages, we can help you maximise your website to ensure that it’s doing the hard work for you!
Our freelance digital marketing consultant approach...
Our freelance digital marketing consultant approach...
Built for you and no one else. I prefer the human approach - diving deep into your business and becoming an integral part of your team. I'm here to make a difference rather than a surface-level solution to your marketing efforts.
My approach to digital marketing consultancy is different from the rest. I’m here to help your business connect with customers on a deeper level and really make a difference to your bottom line. I build marketing solutions based on your business, rather than a one-size fits all approach.
Built for you and no one else. I prefer the human approach - diving deep into your business and becoming an integral part of your team. I'm here to make a difference rather than a surface-level solution to your marketing efforts.
My approach to digital marketing consultancy is different from the rest. I’m here to help your business connect with customers on a deeper level and really make a difference to your bottom line. I build marketing solutions based on your business, rather than a one-size fits all approach.
Expertise
Digital marketing is a constantly evolving field, and myself and my team are up-to-date with all the latest trends and techniques. I’m here to bolster your marketing efforts and provide marketing expertise for your business.
Time & resources
Marketing campaigns can be time-consuming and resource-intensive. By working with a freelance digital marketing consultant such as myself, you can free up time and resources for other areas of your business.
Objectivity
An outside freelance digital marketing consultant can bring a fresh perspective and new ideas to your marketing efforts.
Cost-effectiveness
Depending on the size and scope of your marketing needs, it may be more cost-effective to work with a consultant rather than hiring a full-time marketing team.
I'M HERE TO HELP
Freelance digital marketing consultant for B2B and B2C companies
With 12 years of experience under my belt, I have helped countless B2B and B2C companies maximise their digital marketing potential. Creatively driven with a keen focus on results, we will work together to align your digital marketing campaigns to your business goals. Whatever your industry, I can help you on your digital marketing journey from start to finish, across all sectors.
Read our client case studies...
Full scale digital marketing strategy case study: Popcorn Kitchen
If you know us, you know that we LOVE food. Not only this, but we LOVE snacks – popcorn, crisps and all the good stuff! So when popcorn mavericks, Popcorn Kitchen burst onto the scene, we were instant fans. Luckily, they were fans of us too! They say that time flies when you’re having fun…
Digital marketing strategy case study: Kolamba
For our team, food is our sanctuary. We are constantly swapping over recipes, recommendations of places to eat or TikToks of a particularly delicious-looking dish. That’s why when our new client Kolamba At Home came onto the scene, we were over the moon to join them on their digital marketing journey and rocket their revenue.…
Paid social, Google Ads and email marketing case study: Disruptive HR
Paid social, Google Ads and email marketing strategy supports innovative consultancy Disruptive HR to increase revenues. The challenge Disruptive HR is a London-based consultancy that helps leaders and HR professionals to manage people in disruptive and creative ways that are more relevant to the needs of modern organisations and today’s employees. Led by ex-BBC HR…
Read our freelance digital marketing consultant insights...
The five stages of the digital marketing life-cycle explained
Once upon a time, there was a food marketing agency that wanted to help food and drink businesses achieve their digital marketing dreams. Oh wait, that’s us! In our eyes, the five stages of digital marketing are pretty much based around a fairytale – there’s the setup, the character building, the conflict, the action, and…
The ULTIMATE guide to your eCommerce digital marketing funnel
Here we go again – some more marketing jargon for you. But WAIT. Before you click off – this is definitely something that you’re going to want to read if you’re a business owner. We’ve been in the business long enough to know that the eCommerce digital marketing funnel is the #1 thing you need…
6 simple ways you can optimise your eCommerce website
They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world! Suppose you go to a restaurant and you get poor service. Or perhaps the service was amazing but the ambiance wasn’t quite right. You probably…
Meet Kate, Founder of KW Marketing
After five years in business, the shape of KW Marketing has changed immensely. But one thing has stayed resolutely the same – and that’s our founder, Kate Williams. Kate started up KW Marketing in 2017. She decided to go it alone and took a leap of faith to find KW Marketing, a digital marketing agency…
What our clients say...
Huge thanks Kate, looking forward to getting you along to more events in the future too!
Kate and her team are fabulous by the way. Definitely happy to recommend them!
The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally.
We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.
Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't.
Overall, great company to work with and they are amazing at what they do!
Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.
Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.
Frequently asked questions...
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