OUR FOOD & DRINK CLIENTS
Worked with & alongside
Food marketing case study spotlight: Jane’s Patisserie
Jane’s Patisserie came to us needing help transforming their almost 10-year-old website into something fast, clean, and downright delicious to look at. As a best-selling author, Jane Dunn, wanted a website that helped her and her visitors make the most of the valuable content that she was putting on there.
With a user-centred approach to crafting Jane the perfect website, we prioritised the overall user experience. This meant in the long run more users would spend more time on the landing pages, making them more likely to sign up for her mailing list, or complete a purchase of her new book. The results speak for themselves. Her new website saw a 10.51% increase in traffic and saw the bounce rate drop by 2.21%.
Read more about our food marketing work with Jane’s Patisserie.
When you work with us, you’ll get...
Bespoke website development
Website design that’s fun and functional
Insights analysis, for continual improvement
An inspiring blog, tailored to your brand and product
Compelling ad copy
Social media management, including content calendar and posts
This is for you if...
… you’re an ambitious food & drinks brand looking to step up to the plate
… you have an established online store
… you want your customers to know, like and trust you
… you want to promote your newest offer, product, content or event
… you want to stand out from the crowd
… you want to rapidly scale your business
… you want to gain a competitive advantage
Are you ready to...
Ramp up brand awareness?
Build credibility?
Increase revenues?
Improve profits?
Keep advertising costs down?
Power up your sales?
Then you’re in the right place. We understand the nuances of the food & drink industry and have the insider knowledge that will sell your product. We’ll support you to stand out from the rest by amplifying your unique brand story, connecting to your customers and crafting a content strategy that will leverage the unique benefits of your brand and products. We’ll harness the power of food and drink-specific social media, paid social media, and create a digital marketing strategy that drives visits to your website and converts customers. Together, we’ll create new possibilities, deliver results and make your online business THRIVE!
Book a free discovery call to find out how we can support you.
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Real results. Real client. Real strategy you can steal!
OUR FOOD MARKETING EXPERTISE
Our specialty
eCommerce
We can help to develop your digital marketing and sales channels for your food & drinks brand and products to shine across established e-commerce platforms. We can help present the huge opportunities digital marketing can offer your food and drink brand.
Restaurants
Getting those bums on seats and feet through the door is integral to the success of your restaurant. We’re here to help you carve out your digital footprint, get you seen online and get you more covers.
B2B
From clinching those stockists, to optimising your social channels, we’re here to help you achieve your b2b digital marketing goals. We’ll help get you in front of decision-makers and managers, placing you on the top of stockist lists and maximising your digital channels.
Channels we harness as your food marketing agency…
Social Media
Social media is the perfect shop window into your food & drink business. Whether it’s stand-out creative, or building a strategy that tackles organic, paid, and robust community management, we can help with all of your social media agency requirements. As your food social media agency, we’ll ensure your business social media accounts stand out from the crowd and catch the eyes of your target audience.
We grew the number of accounts engaged on Ryders Bakery’s Instagram by 1,077%. Want to know how we did it? Learn more.
Email Marketing
Maximise your database and keep your biggest fans up to date with engaging and beautifully designed newsletters. Empowering your email marketing with clarity and cohesion. We can help you put together an effective email marketing agency strategy that looks and does good.
We’re experts when it comes to driving revenue through email marketing for food brands. Check out our case study on The Panettone Store.
Paid Google Ads
Customers with their wallets out can’t find you! Google is much more effective than any type of marketing (physical or digital) at catching people who are ready to book there and then. They are physically searching for what you have to offer... you just need to be visible. Take your food or drink products straight to the top of Google right now with a paid Google ads agency - the perfect way to kick-start your sales drive.
Search Engine Optimisation
Grow your website with Google’s free listings and rankings. Don’t hide away in the local area! Ensure that your food & drink service is heard loud and clear on a local and national basis through an SEO strategy. Our strategy team are experts in building organic search visibility alongside a strong content creation strategy.
We don’t just do SEO, you know. We can help you build your website from the ground up with our website design service.
Full digital marketing support for your food & drink brand
The food & beverage industry can be a difficult one to navigate on your own, especially if you’ve seen significant success in such a short space of time. If you’re looking to kick on from your rapid growth, we can support you from any and every stage with all aspects of food marketing. Take full advantage of our expertise and maximise your potential.
We have helped a wide range of brands recognise their online potential, but one sticks out for us. Find out how we helped Popcorn Kitchen reach the next level.
The food digital marketing agency that understands the industry
We’ve been working with brands in the food industry for years, so you can be sure we know what works and what doesn’t. Take one of our channel specialisms, Social Media, for example. We understand that consumers eat just as much with their eyes as they do with their mouths. Visually strong content is essential for piquing interest. All of our content calendars are carefully and meticulously crafted to satisfy every part of your consumer's craving.
This approach isn’t just limited to social media though. We apply our expertise to all of our channels, meaning if you were to choose something like email marketing, we partner our knowledge of best practices with what your consumers are after.
Our approach to food & drink marketing…
As a Food & Drink brand, you need a food marketing agency that is there with you for the long haul. We’re here to help you at every stage of your food and drink digital marketing journey. Our passion for food & drink across eCommerce and hospitality is what has helped to drive us forward. We are experts in selling products online, driving restaurant reservations, and party bookings. KW Marketing is a fully integrated specialist digital agency with 20 years of experience working with food & drink brands. Whether you are a brand looking to sell online or a restaurant looking to drive bookings, we have the insight and expertise to deliver the results you need.
Bespoke website creation.
Google Ads that drive traffic.
Content that converts through inspiring and engaging prose.
Revenue-driving email marketing campaigns.
Social media campaigns to rave about.
How we work...
We get to know YOU
Our number 1 mission is to know your brand inside and out. It is our goal as your food marketing agency partners to be an integral part of your team. We not only look into your current analytics, but we also dive deep into your competitors, present set up and campaigns. We ensure that every single decision moving forward in regards to digital marketing is well-informed and results-driven.
WE'RE HERE TO HELP
What to expect from your food marketing agency…
Our team has a combined 30+ years of experience in digital marketing for B2B & B2C companies. Over the years, we have helped countless companies maximise their digital marketing, converting customers, gaining new leads and re-engaging past customers through our stunning and engaging campaigns.
Specialising in food marketing means you can trust us to know what will help your food & drink brand explode onto the scene. We tailor our support to match your growth goals, so if you have the infrastructure to rapidly grow, great! If you want steady and consistent growth to match your current capabilities, also great!
No matter what industry you are in, we can help you on your digital marketing journey, managing it from start to finish, across all different customer and buyer journeys.
Read our client case studies...
Helping Buy Women Built build their brand: Influencer marketing case study
How many founders can you name that are women? 3, 4? It’s a startling fact of our nation – polls suggest that 81% of 11-18 year olds are unable to name one single female entrepreneur. Luckily for us – Buy Women Built are on a mission. ‘If you believe in women. Buy from them!’ is…
Social media & email marketing case study: The Panettone Store
Ah, the sweet smell of baked goods. Cakes, pastries, buns – I think that we can all agree that all that good stuff is addictive! And if those baked goods are Italian? Even better. Enter, The Panettone Store. The Panettone Store is the first and only UK-based online store that is purely dedicated to bringing…
Full scale digital marketing strategy case study: Popcorn Kitchen
If you know us, you know that we LOVE food. Not only this, but we LOVE snacks – popcorn, crisps and all the good stuff! So when popcorn mavericks, Popcorn Kitchen burst onto the scene, we were instant fans. Luckily, they were fans of us too! They say that time flies when you’re having fun…
Web design Devon case study: Jane’s Patisserie
Clean design, faster load and easy-to-use website has helped top blogger and Sunday Times bestseller to elevate her brand. The challenge Jane Dunn is an Instagram sensation, best-selling food writer, photographer and blogger. She has run her blog, Jane’s Patisserie, since November 2014, after training at Ashburton Chefs Academy in Devon. Her blog was voted…
Check out the latest in the food & beverage marketing industry…
How to sell your food and drink products online
We hear ya. It’s a tough old world out here in the food and drink market at the moment and 2024 has so far been, well, a bit of a slog. In times like these priorities slip, projects get relegated and things that should be of high importance fall down the ladder. We hear time…
How to set your digital objectives for 2024: A guide for food & drink businesses
2024. It’s here. The new year is often a time when food and drink businesses think they need a fresh start with their food and drink digital marketing. More often than not, their immediate thought is a revamp of content or a rehaul of the brand – but we’re here to tell you this shouldn’t…
The top 9 eCommerce food trends
The world of food eCommerce continues to flourish, revolutionising the way we shop for and experience food. The year 2023 has emerged as a pivotal period for the industry, witnessing a remarkable surge in innovative technologies, consumer preferences, and shifting market dynamics. As we navigate this exciting culinary realm, it becomes crucial for businesses and…
6 simple ways you can optimise your eCommerce website
They say that you have to make first impressions count. It’s true for so many different facets of life and it is exactly the same in our digital marketing world! Suppose you go to a restaurant and you get poor service. Or perhaps the service was amazing but the ambiance wasn’t quite right. You probably…
What our clients say...
Huge thanks Kate, looking forward to getting you along to more events in the future too!
Kate and her team are fabulous by the way. Definitely happy to recommend them!
The power of their work? Well everybody now has a hand held device they are working from for business or pleasure-each person with an average daily screen time of about 3.5 hours - that’s a massive audience to reach digitally.
We have found Kate and her team professional, extremely knowledgable, positive and they don’t hold back, they get things done for you and move you forward. Great partners to work with.
Alongside the huge energy they bring to calls, meetings and updates they are still very professional and everything is mapped it to a strategy and recorded to enable us to look back through and see what works and doesn't.
Overall, great company to work with and they are amazing at what they do!
Media campaigns, providing results to match(especially from the email campaigns). Their energy and enthusiasm knows no limits and we will most definitely be using their services again in the future.
Despite being new to us, Mela got up to speed with the complexities of our international NGO quickly, and took away all the concern you might have about someone external publicly representing a nuanced cause - it felt like having someone on the inside. Great job, thank you so much KW Marketing.
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